5 Reasons Promotional Items Work

Giving away free stuff in order to expand business and make money may seem counter-intuitive, I know. You want to make money, not spend money! Well I`ll tell you how it works. When you create something showing off your brand name or logo, you`re creating a small reminder of your business. Something that people will carry with them that`s constantly reminding people of your business. Sure, you might not see them checking out your brand right away, but after seeing your logo everyday, eventually the potential customer or client will give in to their curiosity and check you out some more. You`re creating brand awareness.

Let me lay down some stats for you. According to a 2019 global ad impressions study by the Advertising Specialty Institute (ASI), consumers are almost 2 and a half times as likely to view a company favorably if they receive branded swag compared to seeing an internet ad. The same study also concluded that not only are branded promotional products the most favored form of advertising globally, but among those consumers who received them nearly 85% could remember the name of the advertiser. These stats are enough to be sold on custom swag alone, but there are so many other reasons to invest in custom promotional products for your business. Before we get into those reasons I want to paint a picture for you.

Imagine you’re at an expo, and you see everybody walking around with this well-designed, stand out item. Every 4th person you see has this same item. It looks stylish, useful, and exceptional. You want one!  So you ask someone where they got the hot item and make your way over to the booth giving away the much sought-after custom promotional product.

You receive your item, strike up a bit of a conversation with the rep giving them out, and you exchange business cards. Now remember how many people you saw walking around with the same item. There had to be hundreds!

Plus, all the people who see that custom promo item out in the world, at the expo, and in your office when you bring the promo product to work the next day, are all getting an impression from this company similar to how you did when you saw all those people walking around with that company’s item.

If you distribute a promotional item of superior quality, the recipients are likely to perceive your brand as successful and capable of delivering exceptional products or services. Customers are the key to success in any business or industry, so it's important to keep them as happy and satisfied as can be. These promotional goods can really make you stand out amongst the competition as a company that`s trustworthy, top-notch, and caring toward their loyal clientele.

So, with all of that being said, let's get into the reasons WHY promotional items work.

1. Exposure

Giving out custom promotional products with your company’s name or logo will make a lasting impression on potential customers. Not only that, those people are likely encountering a multitude of people in their daily lives while using or wearing your promotional product. The more people see your logo and get acquainted with your brand the better. When your custom promotional item is seen out in the world being carried around by  someone then the more potential there is that somebody will look up and use your company.

2. Effective Marketing

The more useful your custom promotional product is then the longer the item will be kept and the more it will be used. Why is this a good thing?  Well, the more useful an item is then that means the customer is associating your brand with something useful that they see everyday.  Not only that, but other people see your brand being used. The more attractive and useful your custom promotional items are then the more likely you are to reach potential clients.

3. Brand Recognition

As I said before, the more useful your item is the more likely people are to see it and remember it. When people are seeing your logo being used in a productive and elegant way then the more likely additional people are to recognize the product. The more people recognize your custom promotional swag the more likely they are to remember your brand and associate it with words like "useful" "stylish" and "premium".

4. Reciprocity

Humans have the essential rule of reciprocity bred into our psyche. When you receive, you must give. This frame of mind further enforces the need for promotional product advertising since you not only engage the potential customer, but also incline them toward giving back to your business. It could also lead to the original receiver of the branded swag to pass it on to someone else they know who may go on to become your client. When you give a free promotional item to someone then you not only make one impression, but you get hundreds, if not thousands, of impressions over the lifespan of the item.

5. Loyalty

Brands spend a lot of time and money to establish a loyal base of customers. Think about large brands like Apple or Nike. These brands have some of the most fiercely loyal customers out there. Maybe you're an android person and think "Why would they pay so much for an iphone when you can buy a similar phone for a fraction of the cost?". Well, because they've proven their reliability to their customers and have made sure that their brand is associated with high quality and reliable products. Maybe you can get essentially the same shoes or phone for cheaper, but because you know these brands and are familiar with them and have lots of experience with them you'll go for the more expensive company. Using custom promotional items with your logo and information on them can help to build that rapport without the customer even having to purchase something. You can establish base trust by providing a high quality branded item. This can open the door to doing business with you and giving you the chance to build even more trust. Next thing you know you've established a positive business relationship built on trust and quality all because you decided to hand out branded swag.

Conclusion

There are loads of benefits to using custom promotional items to showcase your company's logo and information. You can build relationships with other people and businesses, and spread your company's awareness and recognition to a multitude of people who otherwise might not have even heard of your company. Don't miss out on purchasing your order of custom logo products to showcase your company and help you stand out among the competition.