How to Utilize Rubber Keychains at Trade Shows

Trade shows are a great way to promote your business and interact with potential customers. However, with so many exhibitors competing for attention, it can be challenging to stand out from the crowd. One way to attract attention and leave a lasting impression is by using rubber keychains as promotional items. In this post, we'll discuss how to use rubber keychains at trade shows to maximize your exposure and make a lasting impression.

Design Your Keychains

The first step to using rubber keychains at trade shows is to design them. You'll want to create a design that represents your brand and is eye-catching. Include your logo, slogan, or tagline, as well as any other relevant information, such as your website or social media handles. This can be done by adding Backside Printing while ordering your custom keychains. We will print any information on the backside of the rubber keychains with high quality screen printing. Just make sure to include the backside design when submitting your keychain design.

Once you have a design in mind, you'll need to find a reliable supplier to create your keychains. Look for a company that specializes in custom rubber keychains and has a track record of producing high-quality products such as You-Goods.

Distribute Your Keychains

The next step is to distribute your keychains at the trade show. There are a few different ways you can do this:

• Give them out at your booth: Set up a bowl or basket of keychains at your booth and encourage visitors to take one. This is a great way to get people to stop by and engage with you.
• Hand them out to passersby: Walk around the trade show floor and hand out keychains to people as they pass by. This is a more proactive approach and can help you reach people who might not have otherwise stopped at your booth.
• Include them in swag bags: Many trade shows give out swag bags to attendees. Consider including your keychains in these bags to increase your exposure. You can include the rubber keychains in custom swag bags filled with useful and well-designed items so that no matter who receives them there will be something with your brand that the receiver will use.
• No matter how you distribute your keychains, make sure to engage with people as you do so. Smile, introduce yourself, and give a brief pitch about your business if appropriate. This will help people remember who you are and what you do.

Use Your Keychains as Conversation Starters

Rubber keychains can also be used as conversation starters. When you give someone a keychain, use it as an opportunity to start a conversation. Ask them about their business or interests, and try to find common ground. This can help you build a relationship with the person and increase the likelihood that they'll remember you after the trade show. Make sure to leave a positive impression on those receiving your rubber keychains so that whenever they look at your brand’s logo keychain they will be reminded of the positive memory that you created.

Use Your Keychains to Create a Buzz

Another way to use rubber keychains at trade shows is to create a buzz around them. There are several ways to create a buzz around your table. Consider hosting a social media contest where attendees can take a photo with your keychain and post it on social media for a chance to win a prize. Utilizing social media shares as part of a contest will not only create a buzz within the trade show, but you’ll also get free, positive media exposure that can reach an extended audience. It’s important to consider which social media platform to use depending on your industry. If you’re a B2B company then consider hosting the contest on LinkedIn. If you’re a lifestyle brand then Tiktok and Instagram would be right up your alley. Your exposure will increase by the hundreds if not thousands at the cost of a single keychain. That’s just economical!

Another way to create a buzz is to use a spinning wheel with certain prizes as rewards. Entry could include providing a business card or writing down information such as name, email, title, and company. Once someone puts in their information they can take a chance at spinning the wheel for a prize. Prizes could range from water bottles to keychains to gift cards to lanyards to any number of things. Include your rubber keychains as well as other logo products to draw people into your fun giveaway. It’s a great way to spread your company’s name around the convention as well as get new contacts, leads, and spread your network wider.

Follow Up After the Trade Show

After the trade show is over, don't forget to follow up with the people you met. Make sure that the rubber keychains have all the information your potential clients will need in order to follow up after the event. This is important, but it’s also imperative to exchange business cards with those you interact with so that you can send them a gentle reminder of your company. Send them a personalized email or connect with them on social media. If you promised to send them additional information or set up a meeting, make sure to follow through on your promise.

In your follow-up, you can also mention the keychain they received from you and at which event. This will help them remember who you are and give them a reason to keep your keychain around.

Conclusion

Rubber keychains can be a valuable promotional item to use at trade shows. By designing eye-catching keychains, distributing them strategically, using them as conversation starters, creating a buzz around them, and following up after the trade show, you can maximize your exposure and make a lasting impression.